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NewNet - Mercury MMS Messaging Service
Overview
Mercury is a Multimedia Messaging Service Center (MMSC) used by mobile operators, content providers, aggregators and messaging gateways around the globe to boost service throughput, minimize operational costs and increase customer satisfaction.
Mercury is proven MMS communication platform with achievements that include:
- Deployed world’s largest MMSC.
- World’s-first campaigns & services: Newsbytes, SMS2MMS, MLM.
- GSMA Innovation Award winner.
Platform Features
- MMSC – Routing Delivery queue, message store, MM1 notification, retrieval request response, billing, and reporting for A2P and P2P MMS.
- WAP Gateway – Converts to HTTP, compresses ML text, compiles plain text WMLS to byte code format, and provides WAP push capabilities.
- Composer & Campaign Manager – Web-based interface for advertisers and the operator to create, schedule and monitor MMS campaigns SubProfile Database – Contains subscriber privacy, preference and opt-out detail.
- Transcoder – Resize, re-encode, reformat, shift aspect ratio and convert from video to animation over a variety of content formats to optimize the MMS subscriber experience.
Increase Insight into User Behavior
ViralTrack, an optional Mercury module, identifies to what extent MMS content is shared beyond its original distribution list. ViralTrack identifies:
- The viral penetration depth for specific MMS content.
- The personal viral networks for a specific content item.
- Reporting identifies forwarders and receivers.
Benefits
- Revenue Opportunities – Enable subscribers with the ability to self-create and execute MMS campaigns.
- Scalability – Support high volume rich media messaging with load balancing and redundancy.
- Subscriber Experience – Wide range of transcoding features enable optimal MMS presentation on all devices as well as for efficiently transcoding with Mercury’s transcoder or existing transcoding resources.
- Efficiency – MMSC platform utilizes minimal server resources for subscriber volumes of all sizes, with support for Network Functions Virtualization (NFV).